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The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Mich jordan retro 14 white/fuchsia blast/black ael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position. failing athletes 1938 year an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a The new brand - Nike, Adidas dominance even more than in the sports field. Knight always liked sports, his high school paper almost entirely with sports-related, and even universities have chosen is the headquarters of the US Track and Field - University of Oregon. Although Knight likes sports, but only a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! But fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small friction and stability, thus reducing athletes foot pain, get a good result. So jordans for sale , Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. 1960, the Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes --TIGERS (Tiger cards ??. Knight after graduation decided to look for an opportunity to Japan. exhibition in Japan, Knight met in Japan Tiger sports shoes manufacturers, he claimed to be from the United States. " Blue Ribbon Campaign Company, "Tiger just need an agent to enter the US market, so he took the agency gave the inexperienced young man. got to find the right agent Knight Bao immediately Coleman, both of them contributed $ 500, consisting of a real blue ribbon sports company, to become the exclusive distributor of Tiger sports shoes in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor. brilliant Nike has just started, there was no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube designed to co-ordinate very understanding proved, he predicted the market is correct, this low-priced athletic shoes sold well in the first year they sold $ 8,000 worth of g new jordans shoes for sale oods. 1968 years after Martin Coleman had CORTEZ restructuring Tiger sneakers shoes become the best-selling products, and Knight for the company's development and lay a solid financial foundation. The company's business began to improve them. soon, Japan's total Company products sell well aware, we ask them to transfer after delivery. As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class product secretly stay in Japan sales, the defective to the United States. Once they receive a number of shoes Bowerman, customers wear two weeks, on the separation of the upper soles and they had to swallow in order to maintain credibility, timely returned to the customer. even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of the company shares, and accounted for two seats in the five directors , if you deny this request, immediately stop the supply. Nissho create difficulties suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements. Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken while NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, you can scream loud They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark of the famous Nike "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should has the kind of dynamic, a symbol of strength and speed. In order to do publicity, Knight and his wife hand-printed T-shirts to Nike Olympic preliminaries of the field distribution jordan shoes online sale , but saw people ask : "Who is NIKE? "But in the game, Knight a little way out of the limelight, to be persuaded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying . name in the sports shoe industry, Nike is facing fierce competition Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, we did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany, Adidas shoes foreign company. 1975 year on a Sunday morning, Bowerman in baked waffle iron mold playing a kind of urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber round nails, making this the sole elastic than the market Elastic other popular shoes are strong. This looks very simple product improvement, become the starting point for Knight and Bowerman career. 1976, Nike $ 8.3 million the previous year soared to $ 14 million. It's like wildfire, as developed, the company developed a new style running shoes and spend huge amounts of money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushion, it is technically a trump card shoe company. It kept longer than the elastic foam sponge or rubber. Wear comfortable, smooth. Now, almost all Nike produced authentic Nike sports shoes are fitted with such cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance high quality lies. how to do it? sales planners then moving on advertising some brains, and soon a very unique yet attractive posters appeared in a Nike shoe heel open two "windows", people through the "window" to see the soles of Nike Air. painting posters greatly attract consumers, and enable them to understand at a glance than at Nike sneakers came out on top of the other. next two years, "Nike" followed on sales quadrupled to late 1970s, Nike has nearly 100 researchers, many of whom have biological, chemical, biological experiments science, engineering and technology degree, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are Depending on the foot type, weight, running speed, training programs, gender and skill level designs. these different styles, different prices and multi-purpose products, attracting thousands runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, runners of all abilities have a notion. never rely stop corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, the market share of 33%, and finally squeezed into the original by the Adidas, Puma and TIGER built "iron triangle", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people. & nbsp; Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike adventurous pioneering companies in their verdant company is located in Oregon, has been cultivating a well-designed culture, a veteran manager of Nike once recalled: "It was like working in a environment full of hand, foot and brotherhood happy to drink with colleagues, stop talking about sports, and active and self-proclaimed anti-traditional. characters. "Every six months, the Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with. Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. of the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status. 1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing so, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AIRJORDEN), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight! And that countless people familiar "JUST & nbsp; DO IT", the first "JUST & nbsp; DO IT" hero advertising is sitting in a wheelchair track and field athlete of Clegg & middot; Brown Xiu, advertising slogan that appears in the black background of anti-white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. It was like Nike urging people to exercise, immediately go to action, to achieve. The secret of success style star made clever use of the model of the business strategy. respected "Care & Share" humanistic management philosophy.


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