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The downturn in the North American market, the impact of the basketball Adidas market share in North America, according to 2014 earnings Adidas, Adidas's sales in North America fell by 6% in 2014 which is the only negative growth in the adidas sa jordan retro 14 white/fuchsia blast/black les area. Adidas renewal serious abandonment premium NBA official equipment identity General manager of global basketball business Adidas Chris? Grand Theo said basketball business is one of the core business of Adidas, the brand in this business to get $ 1 billion in sales annually. The United States has the world's highest level of professional basketball game NBA, Adidas basketball market expansion in North America, the focus is also here. As early as 2005, Adidas up to 3.1 billion euros (about 21 billion yuan (6.2150, 0.0042, 0.07%)) acquired the official NBA jersey was still partners Reebok, Adidas and logical to identity in 2006 complete with the NBA contract, he signed a 11-year $ 400 million worth of NBA jerseys official partner of the contract. ? Adidas CEO Herbert Hainer was at the press conference, said: "This partnership will help us to immediately increase the Adidas brand exposure as a sport in the United States, 11-year partnership will allow NBA and adidas synonymous in basketball becomes. " This is the time to negotiate the renewal of the official NBA jerseys contract, but on March 17 Adidas has renounced the right of renewal, and this day is tolerant in this company last day. It is reported that Adidas NBA official equipment identity not give up without a serious relationship with the NBA renewal premium market, there is news that the negotiations offer NBA season has been pulled up to $ 50 million each, while the Adidas contract before was $ 36 million annually. Chris's position on this is long-term cooperation with the NBA and not as increase brand influence and sales expected. Adidas failed to achieve the expected benefits of cooperation in the NBA jerseys, but cheap foamposites also have a greater relationship with the NBA Nike shoes market occupation. And CBA different, NBA official equipment can not restrict sneakers, players have the option sneaker brand, Nike's basketball shoes with a reputation and star effect in the United States for many years, in the field of basketball shoes has been the Adidas pressure behind Adidas Although the official jersey equipment brand, but can not itself LOGO boarded the NBA, but is Nike shoes are on the court the murder of film a day. Adidas has with retro shirts, short-sleeved shirts and other shirts out new ways to boost sales, but the effect is not ideal. Even so, after adidas to give up, the other two sports brand giant Nike and love Dema (UnderArmour) but this is for the 2017-2018 season will be the official start of the contract vied shirt. did not choose to players less than the sales of Nike basketball shoes fraction basketball shoes in North America is $ 4.5 billion per year in the big market, you need to make a difference in the shoes market, Adidas does not understand. In fact, Adidas has done good in football outstanding: 2014 US "Forbes" athlete revenue standings, the top 20 football players have sponsorship deal with Adidas as many as 12, Adidas spent each year for these players in total about 4,000 ten thousand US dollars, is a pretty good deal. But Adidas basketball market players on the US mining but unlike football so successful. Derek? Ross regarded Adidas basketball market in North America, few success stories, after the 2008 Rose became the NBA draft pick, Adidas high price of $ 250 million with the signing of a 10-year sponsorship contract sneakers, and a Rose Post 4 paragraph Exclusive shoes. Adidas Ro cheap air jordans online ss brought millions of dollars a year in sales, even if the entire 2012 season through injury, he is still with influence in the year sold $ 25 million signature shoe, sold $ 40 million in 2013 Adidas's sales hit the highest star. Reimbursement contract ????? three times a knee injury last season, but in the latest Forbes 2014 NBA star shoes sales standings, he is still ranked No. 5 $ 32 million. Ross light and can not say ???????? overall success of basketball shoes sold in the United States, its chosen another big star Dwight? Howard shoes sold in the United States, has been poor. 2013 was only $ 5 million, 2014 is down 70 percent, only $ 1.5 million, this is equivalent to speak LeBron Nike basketball headed? James signature shoes for two days of sales. James shoes in 2014 sales compared to 2013 and up $ 40 million to $ 340 million topped sneakers star charts. The list of the top eight in three endorsement Adidas, the rest belong to Nike's star, three star Adidas sneakers in 2014 total sales were $ 41.5 million, only 12.2% James. In the 2014-2015 season, the NBA players occupy the total sneaker brand, Nike, Adidas ahead, according to Tiger bashing basketball statistics, there are 283 players wear Nike brand shoes, Adidas contract number is 70. Nike basketball shoe market with great success, largely because of Michael? Jordan, Adidas in the 1980s did not select "Air" Jordan, at that time that fans prefer taller players, was caught only Nike huge potential shares. After 30 years, Jordan has been retired for 10 years, but Nike's Jordan brand has continued to add value, last year also created a $ 2.6 billion revenue high. North America replacement sales of negative growth Group CEO and Pre jordans on sale online sident of North America In the US basketball market in the doldrums Adidas shrinking market share in the North American microcosm, 2014 Adidas in the US market share of 7.1%, not only the world's largest competitor far from Nike's 45 percent, it was also founded in 1996 local sports brand in the United States love Dema took "the nation's second" of the throne. The United States is largely representative of the North American sports market, shrinking sales in the US market is also a direct result of the adidas sales continued to decline in North America. According to the Adidas Group 2014 earnings, in all regions except North America have achieved sales revenue growth, which in most markets also showed double-digit growth in emerging markets such as Europe and Latin America increased by 19%, increase in Greater China 10%, an increase of 8% in Western Europe, North America 2014 market sales of 2.97 billion euros, down 6%. Nike's sales in North America in 2014 up to $ 12.3 billion, compared with 2013 increased by 10%. negative growth in the North American market sales so that investors will be targeting the Adidas Group CEO Herbert longest reign? Hainer, they think Heiner in the US market made many mistakes, such as the regional headquarters and the United States lack of communication, rarely listen to local US retailers, do not bother to learn American tastes, the lack of big names in sports marketing endorsement is a big mistake, a single player from the NBA endorsements, the endorsement of the overall poor quality of players, Only in the number of Nike 1/4. Adidas NBA officially renounced the renewal of equipment the next day, Heiner leave. Adidas Group announced search for a new CEO, cheap jordans a suitable successor has not been announced, but Adidas has been eager to revive the North American market, has served as president of the golf brands adidas Group Americans Mark? Kim took office, president of Adidas North America. Four days ago, Mark? Kim openly corresponds to save the US market initiatives to compensate Heiner mistakes, ranked the highest priority is given to executives in North America, more power, all about American regional branding, product design Sales of decisions from Adidas's North American headquarters is located in Portland, Oregon, the United States produces. Adidas Bianzhao strong play "tactical players" North America president Mark just took over? Gold has begun designing a new plan, Adidas occupation of the North American market, and as representatives of professional sports in North America can not be ignored in the field of basketball, global general manager of basketball operations Chris Adidas said that the Group's future years of investment in the field of basketball will continue to increase. "Before 2020, Adidas will increase the number of contracted NBA players, increase from the existing 70 to 140 or more, we will look at a star, the next one 'LeBron? James'." In addition, adidas will a large number of high school and college students into the US basketball league, while enrolled familiar with American pop culture new designers, in order to improve the appearance of basketball products. In addition, Mark? Kim also intends interested in other sports such as American football, baseball increase investment, Adidas currently only in NFL (American Football League) and MLB (Major League Baseball) Less than 40 signed players, the future of Mark? Gold jordans for sale plan these two alliances to increase the number of endorsements to 500 people, so that as many professional players put on their uniforms and shoes, in order to promote the development of the adidas Superstar effects of the US market. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner:. 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